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Fortune

Alicia Adamczyk

Streaming revolt: Customers turn their backs on Netflix, Hulu, and Prime amid skyrocketing prices, annoying ads, and unwatchable shows

Netflix Hulu Disney Antenna Bob Iger Peacock Apple TV+ Max Paramount

Young woman watching video on demand on her TV (Credit: Getty Images)

Call it cord cutting's sequel: the streaming purge.

More and more Americans are cutting their subscriptions to streaming services amid high costs and content fatigue. Monthly churn for major streamers including Apple TV+, Discovery+, Disney+, Hulu, Max, Netflix, Paramount+, Peacock, and Starz hit 6.3% in November 2023, up from 5.1% a year prior, according to data from Antenna, a subscriptions analytics company.

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