In June, streaming platforms in the United States reached a significant milestone by accounting for over 40 percent of all TV use for the first time. According to Nielsen's Gauge rankings, viewers spent 40.3 percent of their time with streaming services, marking a record high for usage on any platform.
Traditional TV platforms, including broadcast and cable, saw a decline in their combined share of usage, dropping to 47.7 percent in June. Cable TV held 27.2 percent of all TV viewing, while broadcast TV accounted for 20.5 percent.
The surge in streaming was driven by popular shows such as Netflix's 'Bridgerton,' which garnered 9.3 billion minutes of viewing time, making it the top streaming title of the month. Other successful titles included 'Your Honor' on Netflix and Paramount+ (7.5 billion minutes), 'The Boys' on Prime Video (4 billion minutes), and 'House of the Dragon' on HBO Max (3.4 billion minutes).
The increase in streaming activity was also influenced by the start of summer break for many children and teenagers. Viewers aged 11 and younger boosted their TV use by 16 percent compared to May, with teenagers also spending more time watching TV. These demographics predominantly favored streaming platforms and gaming for their viewing habits.
Among individual streaming services, YouTube maintained its position as the top platform, capturing 9.9 percent of all TV use. Netflix followed closely behind with 8.4 percent, showing an increase of 0.8 points from the previous month. Fox's ad-supported platform Tubi also achieved its highest usage rate ever, accounting for 2 percent of all TV viewing.
The latest Nielsen's Gauge numbers for June 2024 highlight the continued dominance of streaming platforms in the evolving landscape of television consumption.
