Strava had a defining year in 2025. Some of the moments were loud and headline-grabbing, others passed with barely a ripple, but together they reshaped what Strava is, what it wants to be, and how it sees its place in the modern fitness landscape.
By the end of the year, Strava looked less like a social network for runners and cyclists, and more like something broader and harder to categorise: a platform trying to sit above devices, apps, and even coaching philosophies.
