Christmas shoppers have been enjoying an Augmented Reality (AR) arcade machine at JD, London Oxford Street, bringing to life this year's festive campaign - ‘King of the Game’. JD has teamed up with Snap to create an AR experience that transforms the front of the JD store into a free interactive AR claw grabber that replicates the one seen in the commercial.
Shoppers can scan the Snapcode on the corner of the store window, to see the claw machine arcade game appear on the storefront in AR. Alternatively, shoppers can point their Snap Camera at the storefront and use the Scan function to unlock the AR experience, thanks to Snap’s Landmarker technology.
In what marks the first time a UK brand has turned a physical retail shop front into a giant, gamified AR arcade experience, eagle-eyed Snapchatters will be able to try their hand at the gamified grabber machine crammed with footwear and signature JD teddys which feature in JD’s ‘King of the Game’ Christmas film.
