In today’s world, the way we present ourselves and our work has never been more slick. The days when a printed CV in Arial font would suffice are long gone because so many of us are now well-versed in using basic design tools and sharing content online.
“Because we all consume so much design on a daily basis, most of us have become design literate without even realising,” says brand designer and Adobe Express ambassador, Liz Mosley. “Design is important because it’s one of the key factors that helps our brain decide whether we’re going to stop and consume information or not – we’re judging books by their covers, essentially, to work out whether something is relevant to us.”
Of course, these book covers, both literal and metaphorical, are getting better as everyone grows more adept at communicating visually and using design tools. “Because a lot of visuals, particularly on social media, are very similar, it means we have to work harder to stand out online,” says Mosley.
