
I'll start by saying I'm a big fan of Apple. Their laptops are sleek, the materials are premium, and unboxing one of their boxes feels like a major life event. I'm writing this on a MacBook Air 2020, one of the best laptops I've ever used. I'm by no means a hater.
However, I don't believe Apple’s “less is more” aesthetic is the be-all and end-all of design. What excites me far more is a well-known Swedish warehouse that smells of meatballs and magic.