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Creative Bloq
Creative Bloq
Technology
Tom May

Stop obsessing over Apple, designers: IKEA is where it's at

An exhibition space displays various colorful and patterned textiles hanging from the ceiling, with framed prints and display cases featuring designs on pedestals below.

I'll start by saying I'm a big fan of Apple. Their laptops are sleek, the materials are premium, and unboxing one of their boxes feels like a major life event. I'm writing this on a MacBook Air 2020, one of the best laptops I've ever used. I'm by no means a hater.

However, I don't believe Apple’s “less is more” aesthetic is the be-all and end-all of design. What excites me far more is a well-known Swedish warehouse that smells of meatballs and magic.

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