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International Business Times UK
International Business Times UK
Ziyad Jamal

'Stop Comparing Them To Stocks': Rolex CEO Says Luxury Watches Are Not Investments

Rolex Luxury
The CEO of Rolex has told watch buyers to not view their purchases as investments. (Credit: Arnd Wiegmann/Reuters)

To many people, possessing an expensive watch from a luxury brand can make them feel like they own a valuable asset.

This is because the market value of watches can increase over time, allowing luxury watch owners to cash in, leading to large profits. For those interested in following this hustle, it can be treated as similar to lucrative investment opportunities.

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