Stone Brewing has settled a trademark lawsuit brought by North Carolina craft beer maker Sycamore Brewing over the catch phrase "Keep It Juicy" — with both sides walking away without paying damages.
The settlement came last week, shortly after Stone Brewing filed a countersuit against Sycamore calling its legal action a "sham." The Escondido, California craft beer maker claimed that Sycamore didn't disclose to the court — nor apparently to the U.S. Patent and Trademark Office —that a different brewery with distribution in 14 states has been using the phrase "Keep It Juicy" on its IPA beer cans since 2017.
That's three years before Sycamore registered to trademark the tagline, which was granted in August 2021, according to Stone. The brewery contends this prior use of "Keep It Juicy" raises doubts over the trademark's validity.
