As market prognosticators called for a recession in 2023, and consumer goods companies faced rocky times, one area that has stayed very strong is the travel and live event market. Need I even mention Taylor Swift…or the Kansas City Chiefs?
Taking advantage of this strength, Vivid Seats (SEAT) is an online ticket marketplace for event tickets in the US. The market platform, which matches buyers and sellers, serves as a way for retail ticket supply to meet demand. Vivid also has a resale business where the company itself buys tickets and resells through other venues.
