Apparently, South Korea’s millennials are getting ribbed by gens Z and Alpha as mercilessly as their western counterparts. The BBC explains they are getting labelled and parodied as “Young 40s”. It’s a term that used to have positive connotations – youthful and “with it” (yes, an expression no one youthful or “with it” uses) – but is now more mocking. A “Young 40” is a try-hard, clinging to a dearly held idea of their own relevance.
Some Young 40s the BBC interviewed sounded wounded and confused by their new status. “I’m just buying and wearing things I’ve liked for a long time, now that I can afford them,” one said of his skate gear and Air Jordans. “Why is this something to be attacked for?” Another felt self-conscious in interactions with younger colleagues: “I try to keep conversations focused on work or career concerns.”
