Jon Stewart on Monday's episode of "The Daily Show" called out major corporations for what he claimed to be disingenuous displays of allyship with the LGBTQ+ community during Pride Month as well as members of diverse communities more broadly.
Stewart kicked off the segment by arguing that companies "financially exploit the decades-long struggle of gay people for acceptance and equality," before highlighting several examples of ad campaigns that he felt defined his allegations. Burger King, for example, introduced a Pride Whopper featuring two bottom buns, and Oreo debuted a lengthy commercial about a conservatively inclined father accepting his daughter's same-sex relationship, while Skittles released a colorless version of their signature rainbow-colored candy. "Only one rainbow matters during Pride Month," a slogan on the candy's packaging read, per an image Stewart displayed, which he claimed was a move meant to avoid confusing "gay people with competing rainbows."
