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Fortune
Fortune
Brooke Seipel

Steve Jobs convinced Tim Cook that Apple would never go out of business—even though critics thought so

Tim Cook, chief executive officer of Apple Inc., during the first day of in-store sales of Apple's latest products at Apple's Fifth Avenue store in New York. (Credit: Photographer: Victor J. Blue/Bloomberg via Getty Images)

In a new interview with Wired this week, Apple CEO Tim Cook opened up about his relationship with the late Steve Jobs, sharing how the legendary founder’s vision convinced him Apple would thrive, even when critics thought it was doomed.

“If you remember, Michael Dell had said if he was the CEO, he would shut Apple down and just return whatever assets were left to the shareholders,” Cook said. “Michael just said what most everyone else thought.”

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