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Fortune
Fortune
Marco Quiroz-Gutierrez

Steve Jobs called Tim Cook ‘not a product person,’ but still handpicked him to run Apple and turn it into a $4 trillion tech giant

(Credit: David Paul Morris—Getty Images)

Tim Cook and Steve Jobs couldn’t have been more different, according to the Apple cofounder’s biographer Walter Isaacson.

Jobs was a creative genius who spearheaded the development of Apple’s signature products including the Mac, iPhone, and iPod. But he was also a hothead, known for pushing people to their limits and sometimes creating conflict on purpose in meetings to see if it would yield a better outcome, according to Isaacson. 

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