Stephen A. Smith has embraced needling the Dallas Cowboys and their fans as a recurring bit and the franchise has provided him ample opportunity to do so in recent years. The face of ESPN pushed quite hard for the Cowboys to hire Deion Sanders but Jerry Jones instead opted to go the very boring route with Brian Schottenheimer. So how does one get content out of that?
If you're Smith you use your First Take platform to say "it's no accident" that the team introduced the coach they just hired "the week before the Super Bowl" and intimate that the Cowboys are just trying to get headlines ... with the very vanilla Schottenheimer.
