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Sports Illustrated
Sports Illustrated
Jimmy Traina

Stephen A. Smith Is Pissing Off So Many People These Days

Stephen A Smith ESPN Jalen Brunson Jim Abbott Jimmy Traina Sal Licata SI Media With Jimmy Traina Apple NBA NBA Finals
Stephen A. Smith has angered a lot of people this week. | Kirby Lee-Imagn Images

1. I understand that the most basic rule of engagement and content is to go after the biggest people in the sports media business. I engage in this practice myself sometimes.

I also understand that the second someone in sports media signs a $100 million contract, they automatically get a massive target on their back in this build-them-up-tear-them-down world.

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