Basketball legend Steph Curry has revealed a brand new logo created in collaboration with Chinese sportswear brand Li-Ning. A departure from Curry's previous partnership with Under Armour, the new alliance allows the court icon full creative control, marking an exciting new era for the previously sneaker-free agent.
Alongside the best NBA logos, Curry's iconic emblem has become synonymous with his brand, appearing on Under Armour apparel since its 2020 debut. While the new logo might be subtle in its evolution, its shift cleverly pays homage to Curry's new 10-year partnership with Li-Ning.
