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Evening Standard
Evening Standard
Lifestyle
Claudia Cockerell

From Brooklyn Beckham's 'nepo sauce' to Glenn Powell's mayo: celebrity condiments are the hot new side-hustle

Amid a reported feud with his family, Brooklyn Beckham has returned to social media to promote his hot sauce brand. The son of David Beckham shared a video to his Instagram stories of his appearance on the Whole Foods podcast discussing his Cloud23 hot sauce. In the video there is an image which shows Brooklyn clutching several bottles with special tongue-in-cheek labels. The hot sauce has been renamed “nepo sauce”, with a tagline which reads “born famous” and another which says “well connected and struggle free”.

The Beckham children are no strangers to nepo baby allegations. Younger son and aspiring musician Cruz Beckham hit back at his detractors with the watertight defence that “Jesus was a nepo baby”.

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