
The road to electrification has rattled Stellantis more than others. The European-American automaker, which has 14 brands under its umbrella including iconic ones likes Jeep, Ram and Dodge among others, was caught off-guard by the early rise of Tesla followed by the titanic growth of Chinese automakers. To make matters worse, the U.S and EU tariffs on Chinese electric car imports and tough battery raw material sourcing requirements has stifled its growth. In CEO Carlos Tavares's own words, the brand has been caught in a "trap." Now it has to get out.