Remember DS Automobiles? The French premium brand is still around, and it has a new concept car to prove it. The DS F3VER is a futuristic design study unveiled ahead of the 2026 Paris Motor Show, previewing where the Stellantis-owned marque wants to go next.
Let's be honest: DS doesn't exactly dominate conversations about premium cars, or cars in general. The brand has been working to establish its identity beyond its Citroën roots, competing in a crowded segment where German luxury brands and Mini have a considerable head start. Now, it's trying to stand out with a concept that promises bold styling, extensive customization, and everyday versatility.