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Business
Adrian Padeanu

Stellantis Blames Bad Marketing for Maserati's Poor Sales

Maserati Stellantis Carlos Tavares

When parent company Stellantis published its half-year report, the numbers didn't look great for Maserati. Deliveries to customers fell from 15,300 to just 6,500 cars through June 2024. What happened? Well, according to Carlos Tavares, the worrying sales drop was caused by inefficient marketing rather than issues with the products or pricing strategy.

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