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The Guardian - UK
The Guardian - UK
Lifestyle
Jess Cartner-Morley in Paris

Stella McCartney preaches Peace and Dove in mission to save birds

A model wears a sleeveless top with white doves on it
Doves were a running theme in Stella McCartney’s spring/summer 2025 collection in Paris. Photograph: Julien de Rosa/AFP/Getty Images

The battle to banish fur from fashion being mostly won, with almost all luxury brands fur-free, Stella McCartney is now on a mission to save the birds.

“1.5 billion birds are killed for their feathers by the fashion industry every year,” the designer said backstage after a street catwalk show held in the shadow of the Eiffel Tower, launching a campaign to put bird cruelty in the spotlight.

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