Formula 1 CEO Stefano Domenicali has unsurprisingly backed the championship's partnership with Apple as the technology company takes on broadcasting rights in the United States from this year. The Italian added that the giant will be able to put F1 "in the houses of other people in different ways," as he looks forward to higher US viewership.
F1 announced in October 2025 that Apple would become its exclusive US broadcaster with an agreement spanning five years, which Motorsport.com believes to be valued at $140million annually. Taking this duty from ESPN, a partnership that had grown slowly since 2018, the brand has teased an experience that spans its entire product lineup.
