Valve Corp.'s Steam platform launched its annual Spring Sale on Thursday, March 19, 2026, at 10 a.m. PDT (1 p.m. EDT / 5 p.m. KST), offering discounts across thousands of titles ranging from blockbuster AAA games to beloved indies and multiplayer experiences. The weeklong event runs through Thursday, March 26, at the same time, marking the first major seasonal promotion of the year for PC gamers.
The sale arrives amid a robust PC gaming market, with Steam's user base continuing to grow and developers increasingly relying on seasonal events to boost visibility and sales. Valve's teaser trailer, released days earlier, spotlighted a mix of co-op "friendslop" titles—informal multiplayer games designed for casual group play—alongside deep discounts on classics and recent releases.
