I've been around long enough that I can remember a time when we didn't know Steam sale dates in advance. We had a rough window, based on the timing of previous sales, but the absence of anything precise meant that all of us poor news guys had to sit around mashing F5 on Steam every hour.
It sounds weird now, because now, Valve tells everyone well in advance when all of these things are going to happen. And I do mean all, as you can see in the Steamworks schedule shared today that lays out all the Steam sales and themed events set to happen in the first half of 2027.
