You may have snapped up a Renaissance tour T-shirt when you went to see Beyoncé or display your loyalty to your local coffee shop by carrying around its branded reusable cup. But have you thought about buying a memento of the 2024 general election?
Political parties are betting on it (not just the Conservatives this time) as they continue to churn out election merch right up to polling day. The somewhat eclectic offerings are far from the days of a simple satin rosette or bumper sticker.
