
- Brian Niccol stands to earn $10 million in signing bonuses alone for staying at Starbucks for six months after a "dogged pursuit" to convince him to lead the company.
Starbucks’ board opened the corporate coffers to ensure its new CEO, Brian Niccol, hit the ground running. Niccol, tasked with revitalizing the coffee giant amid flagging sales and internal strife, is set to earn $10 million in bonuses for just six months on the job.