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Fortune

Beth Greenfield

Starbucks responds to America’s protein craze by testing a special new latte

Protein Starbucks America Fortune Las Vegas

woman holding coffee in a to-go cup (Credit: Getty Images)

Hey, protein-obsessed Americans: Starbucks sees you.

On Tuesday, the country’s No. 1 coffee chain announced it was entering the frenzied protein market by testing a new beverage option: a sugar-free vanilla latte topped with banana foam containing 15 grams of protein.

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