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Fortune
Fortune
Sasha Rogelberg

Starbucks' new game plan to roll out AI chatbots at cafes could serve as a 'litmus test' for the industry, analyst says

Starbucks United States Gadjo Sevilla Fortune
A Starbucks barista stands behind a cash register. (Credit: effrey Greenberg/Universal Images Group—Getty Images)
  • As Starbucks continues its “get back to Starbucks” plan to revive slumping sales, the company announced it will implement an OpenAI-powered chatbot to remind baristas of drink recipes and assist them with equipment troubleshooting. Analysts told Fortune the move could help streamline hiring and efficiency, but it also carries with it the pitfalls of AI, including the potential for hallucinations and outages. 

Starbucks is betting on AI to give its baristas some extra help behind the counter.

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