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International Business Times
International Business Times
Business
Panos Mourdoukoutas Ph.D.

Starbucks Lattes Are Turning To An Unaffordable Luxury — What It Means For Its Shares

Higher prices are beginning to make Starbucks' lattes an unaffordable luxury, which is affecting the company's top and bottom lines.

Last week, the Seattle-based coffee shop chain reported second-quarter earnings and revenues that badly missed analysts' estimates. It most notably reported a 2% revenue decline, the first since 2020, and lowered its guidance for the next quarter.

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