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Fortune
Fortune
Sasha Rogelberg

Starbucks' game plan to roll out AI chatbots at cafes could serve as a 'litmus test' for the industry, analyst says

Starbucks United States Gadjo Sevilla Brian Niccol Fortune
A Starbucks barista stands behind a cash register. (Credit: effrey Greenberg/Universal Images Group—Getty Images)

Starbucks is betting on AI to give its baristas some extra help behind the counter.

The Seattle-based coffee chain is implementing “Green Dot Assist,” an AI-powered virtual assistant intended to simplify baristas’ jobs and fulfill orders faster. First announced in June 2025, Starbucks will pilot the technology created with Microsoft Azure’s OpenAI platform at 35 locations and is being rolled out more widely this year.

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