Starbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a 'world-class customer service' company

Brian Niccol sits on a chair onstage in front of a blue and purple background. (Credit: Eugene Gologursky—Getty Images for Fast Company)

As inflation continues to simmer and economic uncertainty rattles consumers, Starbucks CEO Brian Niccol says he has the solution to ensuring the coffee chain doesn’t suffer from customers pulling back on their $6 or $7 lattes.

Niccol said during the Fast Company Innovation Festival last year he does not believe a rocky economic landscape will offset Starbucks’ gains because of his company’s “commitment to craft and quality” and “great customer experience.”