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International Business Times

Business

Carla St. Louis

Starbucks CEO Says Its Too Hard For Customers To Get A Cup Of Coffee

Starbucks Starbuck Brian Niccol United States

Customers order at a Starbucks in Manhattan Beach, California, on July 19, 2024. (Credit: ETIENNE LAURENT/AFP via Getty Images)

It shouldn't take more than four minutes to get a cup of coffee according to Starbucks' new boss.

Brian Niccol is wasting no time applying sweeping measures to revive the coffee giant's North American market.

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