Starbucks CEO Brian Niccol confirmed the coffee giant is deeply immersed in artificial intelligence (AI) experimentation, revealing details about internal systems designed to assist staff in real time and pointing toward a future where the Starbucks app may soon anticipate customer orders before they are even placed.
Speaking at Dreamforce, Salesforce’s annual technology gathering in San Francisco, Niccol emphasized that while Starbucks is currently focused on learning and experimentation within the AI space, the technology is already helping the company execute its goal of becoming the “world’s greatest customer service company again.”
