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The Independent UK
The Independent UK
Sport
Shweta Sharma

Staggering $6bn IPL rights auction sees league become one of the most valuable in the world

IPL English Premier League NFL India Jay Shah Cricket Viacom18 Walt Disney Company
Reuters

The Indian Premier League (IPL) has become one of the wealthiest sporting leagues in the world after India’s cricket board fetched a staggering $6.07bn (approximately £5bn) for a broadcasting deal including television and streaming rights.

India’s cricketing board held a three-day auction leading to Walt Disney’s Star India and Indian media conglomerate Viacom18 bagging the rights to broadcast the Twenty20 cricket tournament for the 2023-27 cycle.

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