Amsterdam city council's warning for Brits to 'stay away' is not being heeded, and in fact has caused stag do bookings to rocket.
The city's 'Stay Away' campaign is aimed to deter British lads aged 18-35 from visiting, targeting people who search for terms including 'stag party Amsterdam' or 'pub crawl Amsterdam' with TV and online ads.
One company which organises boozy trips to the Dutch capital saw quotes for holidays rocket 649% in just a day after news of the anti-lad advertising campaign began to circulate.