Stacey Solomon is no stranger to changing up her hairstyle.
But the Loose Women star's latest do has got everyone talking - and it only cost her a fiver.
The mum-of-four has ditched her red locks for a daring plum tone, and fans think she looks the spitting image of The Little Mermaid's Ariel - with a twist.
Stacey took to her Instagram Stories on Thursday to detail how she dramatically changed up her hairstyle.
The gorgeous new tone was first seen in Stacey's new post dedicated to her fiancé Joe Swash for his 40th birthday, and her makeup artist Penelope Ryan also shared a better look at her new do.
Penelope revealed that the pair had less than 30-minutes to get ready for an exciting shoot, and so, they opted to dye Stacey's hair a new shade of red.
It comes after mum-of-four Stacey opted to ditch her auburn hair and go for a daring red before Christmas.
The bubbly TV star explained that her usual hairdresser was on maternity leave so she decided to take matters into her own hands and dye her hair at home by herself for just over a fiver.
“I would usually go to my hairdresser to dye my hair but she’s on maternity too and I made the decision this morning so no one was available,” Stacey told her fans on Instagram.
“I’ve been thinking about it for ages and Joe booked a meal for us today so I just thought ‘sod it’ and went for it. It’s a little bright but I think I love it,” she added.
Stacey achieved her look by using L'Oréal Paris’ Preference P37 Permanent Hair Dye 1 Kit which she purchased for only £5.
The star also shared some tips for using a box dye, telling fans: “Don’t wear white, do it inside the shower, don’t let it spill on your eyebrow and leave it there, it will dye that too.”
Loose Women star Stacey's new look has wowed her fans as they flocked to Twitter to gush over her new hairstyle.
"Stacey just keeps getting better and better looking! Loving the new hair," one fan gushed.
"Stunning! Love the plum colour," another swooned.
Meanwhile, a third commented: "This is so beautiful."
