Stacey Solomon 's latest business venture is already a huge success but some fans have been left sorely disappointed.
The Loose Women presenter, 32, launched her latest clothing drop with In The Style over the weekend - marketed as a size inclusive range with options for everyone - and took to her Instagram Stories to promote the collection of cosy knits, floral day dresses and casual tees.
Speaking to her 5.4million followers about her designs, the mum-of-four said: "My autumn collection launches today, I'm sooo excited but as always it makes my tummy go! I just wanted to say thank you for all of your messages, they've been so so amazing! And I genuinely meant it when I say just getting your feedback is just the most important and special thing to me."
She continued: "I'm so proud of the sizing in all of our collections…" she wrote. "Everything goes from size 6-28 and there's petite and tall options too. It's always been so important to us to be as size inclusive as possible because every body is different."
Within just minutes of the collection launching online, several pieces from the range made from sustainable materials sold out completely - leaving plenty of Stacey's fans missing out on nabbing a new outfit and wondering why the retailer hadn't stocked more items.
"Missed out what I wanted sold out," one devastated shopper commented underneath In The Style's Instagram post promoting the drop, with another adding: "Love the jumpers has the blue and white stripe sold out already?"
"I can only find 1 item available in the tall range? Will more items soon become available in tall," a third asked, as another declared: "So gutted you’re not re-stocking any of it, missed out on the blue dress. Well done on the sell out though."
Some seemed to have issues with the retailer's app, with one writing: "Been on payment screen for over 30 mons [sic] trying to get it to go through! Bloody joke, worst app to use too. Don't know why I bother."
While some missed out, plenty of Stacey's loyal fans were lucky enough to purchase something from the star's latest collection, with one excitedly writing: "I'm in! Soooo can't wait for my order to arrive."
Stacey addressed her fans reaction to her Autumn range designs before they went on sale over the weekend, writing: "Your messages over the last 24 hours have been amazing and I know I say this every time [laughing emoji] But honestly this is the my favourite collection yet!
"It’s so difficult to find recycled fabrics that are also so soft and stand the test of time so this took a while to finally create but I am so proud with how it’s all turned out! It’s the best knitwear I’ve ever worn… 100%!"
Do you have a story to sell? Get in touch with us at webcelebs@mirror.co.uk or call us direct at 0207 29 33033
