Some Stacey Solomon fans were disappointed after the launch of the star's new business venture.
The Loose Women presenter, 32, brought out her latest clothing line with In The Style over the weekend and took to her Instagram Stories to promote the collection of warm knits, floral dresses and everyday tees. The range was presented as size inclusive with options for every body.
Promoting her collected to her 5.4million followers, the mum-of-four said: "My autumn collection launches today, I'm sooo excited but as always it makes my tummy go! I just wanted to say thank you for all of your messages, they've been so so amazing! And I genuinely meant it when I say just getting your feedback is just the most important and special thing to me."
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She added: "I'm so proud of the sizing in all of our collections…" she wrote. "Everything goes from size 6-28 and there's petite and tall options too. It's always been so important to us to be as size inclusive as possible because every body is different."
Within minutes of the collection dropping online, numerous items from the range made from sustainable materials were left completely sold out- leaving many of Stacey's fans without and wondering why the retailer had not stocked more.
One heartbroken customer commented underneath In The Style's Instagram post promoting the line: "Missed out what I wanted sold out,", with another adding: "Love the jumpers has the blue and white stripe sold out already?"
"I can only find 1 item available in the tall range? Will more items soon become available in tall," a third asked, as another added: "So gutted you’re not re-stocking any of it, missed out on the blue dress. Well done on the sell out though."
Some seemed to have issues with the retailer's app, with one writing: "Been on payment screen for over 30 mons [sic] trying to get it to go through! Bloody joke, worst app to use too. Don't know why I bother."
However, although some missed out, plenty of Stacey's loyal fans were successful in landing new additions to their wardrobe, as one said: "I'm in! Soooo can't wait for my order to arrive."
Stacey addressed her fans response to her Autumnal range designs before they went on sale over the weekend, writing: "Your messages over the last 24 hours have been amazing and I know I say this every time [laughing emoji] But honestly this is the my favourite collection yet!
"It’s so difficult to find recycled fabrics that are also so soft and stand the test of time so this took a while to finally create but I am so proud with how it’s all turned out! It’s the best knitwear I’ve ever worn… 100%!"
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