SRAM Red specific bars, Zipp specific Goodyear tires plus a Rene Herse bar bag and MAAP Alt_Road clothing

(L to R) Zipp SL 80 Race bars, MAAP Alt_Road clothing, Goodyear VectorR tires, Rene Herse bar roll bag.

It’s been a big week for SRAM. 

The Chicago-based component manufacturer launched its new-look Red AXS groupset to quite the fanfare. But also being the home of Zipp, it parlayed its headline release with a handlebar designed to work in conjunction with the updated Red shifters.