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The Independent UK
The Independent UK
Anna Wise

Squishy Dumpling toys and Pokemon cards are bringing kids back to the high street

Phil Halliday HMV Pokemon

British retail bosses report a big surge in demand for physical collectibles among young people, with squishy dumplings, trading cards, and K-Pop CDs proving particularly popular.

One chain said that it is selling thousands of squishies every week, as retailers tap into popular culture to drive sales among children and young adults.

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