
Before Elon Musk effectively bought an American presidency, he mounted a hostile takeover of the attention economy. His initial bulk acquisitions were achieved by spreading misinformation, anger and fear to millions on his social media platform in exchange for their loyalty.
He simultaneously conned those he could reach using the Internet into believing his brain functions on a higher level than most people, persuading media entities with massive platforms to promote his illusion of genius. If it worked for a former NBC game show host, why not a guy who was invited to host “Saturday Night Live”?