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PC Gamer
PC Gamer
Harvey Randall

Square Enix's new years resolution is to become 'aggressive in applying AI', and I'm very tired

FF7 Remake's Cloud is sad.

After singing its fingers on the hot stove of NFTs, Square Enix has decided to go in for another cheeky touch with AI—as stated by the company's new president Takashi Kiryu in a New Year's letter to his employees.

"I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming," writes Kiryu. He's not necessarily wrong. AI technologies could hypothetically aid artists, writers, and programmers—though often in understated and boring ways, a far cry from the revolutionary 'democratisation of art' its strongest advocates dream of.

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