What do you think of when you think of Sprite? Today the world's most popular lemon and lime drink is launching a new brand identity, with the tagline 'It's That Fresh', which draws on what The Coca-Cola Company says is Sprite's association with music, basketball and street style.
The new look is a return to Sprite's Lymon symbol, an asset strongly associated with the brand. Of course, it's had a makeover, and is now one with the Sprite wordmark, appearing as the dot in the 'i'.
