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Marie Claire
Marie Claire
Lifestyle
Sara Holzman

Spring 2025's New Bag Trends Have Old Souls

Bag trends.

Buying an investment designer bag can be a hard pill to swallow in the first place, no matter how many times you convince yourself that the cost per wear checks out—and that you’re essentially making money on the purchase. It’s even tougher when a new style is hailed as the “It” bag of the current trend season just a few months later. But the truth is, handbag trends aren’t as fickle as they’re made out to be. At the end of the day, a bag’s purpose remains unchanged: it needs to hold your stuff, offer secure straps and pockets, and come with reliable buckles and zippers—whether it’s adorned with extra charms or not. Yes, some seasons showcase laughably oversized bags. Others display slightly ridiculous tiny ones (or versions that look like your dog), but more often than not, the trends are simply revisiting the past—be it through bold, loud luxury statements, vintage frames, or reimagined classics like belt bags, east-west silhouettes, and the timeless backpack. Don’t let a trend story sway your first instinct. These of-the-moment spring 2025 bags are simply getting some air time—some might be back next season, while others may have to keep the bench warm for a year or two before their next moment in the spotlight.

(Image credit: Courtesy of Brands)
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