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Cycling Weekly
Cycling Weekly
Sport
Adam Becket

'Spreading laughter on the roads of France': The Laughing Cow returns to the Tour de France

Laughing Cow.

Cheese feels about as French a thing as you get. Most of us could list half a dozen French examples off the top of our heads - Brie, Camembert, Reblochon, Comté, Roquefort, Gruyère to name but six. There is, however, one more French cheese you probably see every time you go to the supermarket, but don't realise quite how French it is.

The Laughing Cow, or La Vache qui rit en français, was a mainstay of the Tour de France's publicity caravan for over 75 years, from 1933 to 2009, as well as many lunchboxes in the UK as well as France. Now, the red chuckling cow is set to return to both the men's race and the Tour de France Femmes, thanks to a new three-year deal with the races' organiser, ASO.

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