Woolworths simultaneously negotiated with Nestle to both increase the cost of baby food and market it under a "Prices Dropped" campaign, raising the price for three weeks before spruiking the discount, a court has been told.
The supermarket giant agreed to include Nestle's Cerelac baby rice in the promotion before ever selling it at the marketed "was" price, a landmark consumer rights trial in the Federal Court hearing was told on Thursday.
