For music lovers, December means just one thing – Spotify Wrapped. You've probably spent the weekend listening to your personal yearly playlist. You may have had fun also sharing the best colorful charts on your most-listened songs of 2024 across your social media accounts.
There's a catch, though. Your Spotify Wrapped is the final product of a 12-month-long surveillance campaign the music streaming giant managed to turn into something to look out for. Year in and year out, Spotify follows every stream we take to collect increasingly more data about us and our (very personal) music tastes to predict what we want to hear next.
