Spotify has launched its 2025 Wrapped campaign with a new feature called 'Listening Age', generating amusement and confusion among users worldwide. The tool assigns an age range to listeners based on the periods of music they played most throughout the year. Many found their Listening Age to differ dramatically from their real age, sparking widespread discussion online.
According to Spotify, the feature analyses the release years of tracks streamed most frequently and compares them with patterns typical of different age groups. Those who favour older music may be tagged with a higher Listening Age, while fans of recent releases can appear younger. Spotify emphasises that the feature is intended as a playful reflection of musical tastes, not a literal measure of age.
