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The Guardian - UK
The Guardian - UK
Entertainment
Eamonn Forde

Spotify is trumpeting big paydays for artists – but only a tiny fraction of them are actually thriving

Daniel Ek, Spotify’s chief executive, speaking in San Francisco in September 2024.
Daniel Ek, Spotify’s chief executive, speaking in San Francisco in September 2024. Photograph: Bloomberg/Getty Images

Since 2021, Spotify has published its Loud & Clear report, corralling data points to show how much money is being earned by artists on the streaming service. There is much talk of “transparency” – perhaps the most duplicitous word in the music industry’s lexicon – but this year’s report feels very different, coming as it does alongside the publication of author Liz Pelly’s book Mood Machine, a studs-up assault on streaming economics in general and Spotify in particular.

Then there is the unfortunate timing of the news, as recently unearthed by Music Business Worldwide, that Spotify co-founder and CEO Daniel Ek has cashed out close to $700m in shares in the company since 2023 while Martin Lorentzon, the company’s other co-founder, cashed out $556.8m in shares in 2024 alone. Meanwhile artists scream of widening financial inequalities and accuse streaming services of doing better from artists than artists are doing from streaming services.

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