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Fortune
Fortune
Ryan Hogg

Spotify is pitching itself to advertisers as the anti-'rotting and doom scrolling app'

Spotify Lee Brown United States
Daniel Ek, Co-Founder, CEO, Spotify, speaks onstage during the "Now Playing" Creator Day hosted by Spotify at its Los Angeles Campus on November 13, 2024 in Los Angeles, California. (Credit: Presley Ann/Getty Images for Spotify)

Have you ever thought about how much time you spend on Spotify, that is, actually inside the Spotify app? It’s easy to get lost for 30 minutes on TikTok or Instagram, but you probably don’t have the same instinct for the Swedish streaming app. 

Spotify, though, is keen to remind the advertising world just how much time their listeners spend actually navigating the app. 

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